Tide: a creative brief
types of laundry detergent products: liquid detergent, powder detergent, detergent pacs, and stain removing detergent. This creative brief will focus primarily on Tide’s liquid de-tergent and detergent pacs, commonly known as Tide Pods. Tide liquid laundry detergent was developed in 1946 as the first synthetic laundry deter-gent.